In the fast-paced digital era, UBP, a leading construction company in Mauritius, recognized the need to modernize its communication strategy with shareholders. The traditional print annual report no longer sufficed in meeting the expectations of today's stakeholders. This case study delves into the challenges faced, our strategic approach, and the remarkable results achieved in transforming UBP's annual report into a dynamic and user-friendly micro website.
The transition from print to digital posed various challenges for UBP. Traditional annual reports often lacked interactivity and failed to engage stakeholders effectively. Adapting content for online consumption while maintaining the essence of a comprehensive annual report was a delicate balance to strike. Ensuring accessibility and user-friendliness for shareholders with varying technological proficiency also presented a challenge.
Our approach was rooted in a meticulous understanding of UBP's communication goals and the expectations of its diverse shareholder base. We began by conducting a comprehensive content audit to identify key elements for retention and enhancement. Collaborative design thinking sessions facilitated the creation of an intuitive and visually appealing micro website that encapsulated the company's ethos. Leveraging responsive design, we ensured the seamless adaptation of content across devices, providing shareholders with a consistent and engaging experience.
The transformation yielded transformative results for UBP. The micro website not only modernized the delivery of the annual report but also enhanced shareholder engagement. Interactive features such as multimedia elements, dynamic charts, and user-friendly navigation elevated the overall user experience. The shift to digital not only reduced printing costs but also demonstrated UBP's commitment to sustainability. The micro website's analytics showcased increased user interactions and prolonged engagement, reflecting a positive reception from the shareholder community.
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