Besides being involved in the whole user experience review of mySWAN App, we also partnered with Overwise team to produce a 360°-Campaign.

The campaign main objective was to encourage downloads and adoption and, on a digital point-of-view, we used a mixture of Facebook (App Install Ads and other complementary posts), LinkedIn Ads, YouTube Pre-Roll Ads and Google Ads (Universal Ads). The campaign recorded 8,237,754 impressions from which we managed 30,358 clicks to the landing page for the App download.