
SWAN Up until this point
SWAN Up until this point
This campaign was designed for SWAN Protect Health, to put into light real life relatable situations that can happen to everyone in order to promote health insurance and why you should opt for a Health insurance plan from SWAN Insurance.
Putting forward real life emergencies that can happen to anyone to put into situation the need and importance of having health insurance.
That was the challenge set forward by SWAN insurance for this campaign.
Through a series of meticulous photo and video shoots where we’d recreate specific situations and complexities that can happen in daily life, we set off to create a series of content that would incite viewers to get an insurance as they picture themselves through the same situations and could experience similar issues.
The entire campaign generated more than 1.8M impressions on Facebook and also translated into 3,545 Link Clicks towards SWAN’s website. With a total of
373,531 REACH
we note very positive reactions from users around this campaign and the situations put forward.
While others avoid negative comments and feedback, we are always on the lookout for creative ways to turn such situations into opportunities.
When KFC asked for something new to put forward their employees from the deaf community, we had to find a way of putting them in the spotlight and get others to understand and embrace their struggle.
We are always on the lookout for opportunities and when we say that a KFC box was turning viral for the wrong reasons, that's our cue.
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