With this new brand, it was not only a question of getting it known but also making sure that the fans understood the philosophy behind the brand and how it is an organic and sustainable brand helping farmers produce their best crops. We devised a series of posts which would take the audience through an entire journey, from the cultivation process to the consumption stage while integrating participation opportunities such as recreate the recipe challenge which allowed us to reach a maximum of users online.

This campaign totalled 1,931,564 impressions, 300,992 users reached and 417,524 post engagements.