In an attempt to shift the general perception around the use of oats, we decided to introduce #oatrement by Quaker Oats. The movement kickstarted with the Ramadan campaign and we produced several recipe videos in collaboration with one of the most famous local food influencers, Mansoorah Issany.

The video-series together with complementary social contents brought about 2,322,635 impressions, 426,164 people reached and 801,152 post engagement…and all these in 3 weeks!