KFC MAURICE Tiktok girl
While others avoid negative comments and feedback, we are always on the lookout for creative ways to turn such situations into opportunities.
We believe in the power of hijacking to address existing issues and create a positive sentiment through smart social communication and interaction with the audience.
challenges covid-19 policies spark controversy at kfc
With Covid-19 impacting individuals and businesses everywhere, protective steps were put in place and these included the obligation of presenting vaccination cards to gain access to KFC.
A direct result was a video where a young girl threatened to take drastic measures in response to the policy.
approach turning challenges into opportunities
We suspected it was a staged act but it provided us with a unique opportunity to highlight KFC's new delivery service as an alternative.
We thus set out to find out who she was and where she lived since her video gave us a brilliant idea; if she can’t come to KFC, KFC will come to her!
results zero investment maximum impact
In an age where marketing initiatives often come with substantial budget allocations, it's a notable exception to witness a campaign that not only succeeds but thrives without any media investment – and by 'zero,' we mean absolutely no financial resources directed towards promotion.
Against all odds, this zero-investment campaign achieved unprecedented success, capturing the attention of its audience and igniting remarkable levels of engagement. The content resonated so deeply with viewers that it sparked conversations, sharing, and a surge in interest that went well beyond expectations.
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673461 USERS REACHED
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771517 NUMBER OF VIEWS
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21487 ENGAGEMENT
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studies
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digital marKeting strategy frontier
The joy of making something from A to Z. Thanks to the trust Sotravic placed in US.
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digital marKeting strategy, community maNagement flaming hot
What a thrilling surprise it was to leave the Flames Festival with three trophies, 2 silver and 1 bronze.
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community maNagement action over words
When KFC asked for something new to put forward their employees from the deaf community, we had to find a way of putting them in the spotlight and get others to understand and embrace their struggle.
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