KFC MAURICE Hijacking at its best
Harnessing the power of virality.
We are always on the lookout for opportunities and when we say that a KFC box was turning viral for the wrong reasons, that's our cue.
challenges how to fight this?
As with every social hijacking, there is a need to find the right angle, the proper hook to make sure that whatever we throw, no one can throw anything back.
approach ai content generation
In order to get a visual that would be closest to the actual setup, we decided to make us of AI in order to recreate a scene with maximum details and accuracy. As such, a number of tries were required before getting the perfect visual.
results so satisfying
The end results: Monstrous results with 4,196 reactions, 862 comments, and 179 shares — all of that with absolutely no media investment.
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4196 REACTIONS
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862 COMMENTS
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179 SHARES
More case
studies
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digital marKeting strategy frontier
The joy of making something from A to Z. Thanks to the trust Sotravic placed in US.
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digital marKeting strategy, community maNagement flaming hot
What a thrilling surprise it was to leave the Flames Festival with three trophies, 2 silver and 1 bronze.
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community maNagement tiktok girl
While others avoid negative comments and feedback, we are always on the lookout for creative ways to turn such situations into opportunities.
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