Challenging the norms, breaking the rules and stamping out stigmas…that’s DUREX mission. What could be the best high-jacking opportunity than the most watched and followed event on the planet!;

We imagined a campaign around the FIFA World Cup, where we posted in real-time hot-sexy-connotation contents in relation to what was happening on the pitch for those who were off-the-pitch :) Our campaign served 1,637,883 impressions as we managed 73,449 post engagements.